The incredible story of Merz b Schwanen
Merz b. Schwanen stands for tradition and careful selection of materials. The history of this company is truly incredible. Founded in 1911 by Balthasar Merz the company Merz b. Schwanen worked for several decades in the knitwear industry and then closed down due to a lack of orders and being unable to compete with globalisation.
Thanks to the initiative of two entrepreneurs, around 2011 the brand was taken over and Merz b. Schwanen returned to the production of knitwear and underwear in a very special way. The idea of the two entrepreneurs was to create garments using authentic circular knitting machines from the 1920s to the 1960s.
These authentic machines leave their distinctive mark on every fabric they produce, which in the end means individuality of every single garment: an irregular weft without side seams. A truly all-new way of working in a globalized market without forgetting tradition.